Idea: Internet content can be divided conceptually into "mono-personal" and "multi-personal". Mono-personal content is the result of one person publishing something e.g. a video, a blog post, a song, an indie one-developer videogame, and so on. Multi-personal content is the result of multiple people interacting with each other e.g. a forum discussion, a comment section under a video, the "like/dislike ratio" of a video/post/etc.